The 2024 IIBA® SoftEd Festival of Business Analysis will encompass a program of cutting edge and engaging content, alongside networking opportunities.
Keep an eye on the below space as planning proceeds.
Friday 18 October – RACV City
| 8:00am – 8:50am | Registration | Level 2 Foyer | ||
| 8:50am – 10:00am | Plenary #1 | Level 2 Club Pavilion | ||
| 8:50am – 9:00am | Welcome and Acknowledgement of Country Maria Montgomery |
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| 9:00am – 10:00am | How Business Analysis can make change stick Filip Hendrickx |
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| 10:00am – 10:30am | Morning Tea | Exhibition | Level 2 Foyer | ||
| ROOMS | Room #1 | Level 2 Club Pavilion | Room #2 | Level 2 Bayside Room 4a & 4b | Room #3 | Level 2 Bourke |
| 10:30am – 11:00am | From BA to DA: how business skills will help you conquer the world of data and AI Martin Chesbrough |
Is This The Software Security Crisis? Robert Postill |
The Role of Technical Leadership in Successful Strategic Execution Sheena Peeters |
| 11:05am – 11:50pm | Rethinking Service Quality: The Rater Framework and Beyond Craig Brown |
Sharpen your agile tools for better outcomes Rob Li |
Maintaining Curiosity to Drive Innovation – How to maintain a curious mindset Kathy Berkidge |
| 11:55pm – 12:40pm | The Real Artificial BA Damian Wilson |
Crafting Your Roadmap for BA Success: Leveraging AI in Business Analysis! Maria Montgomery |
Designing the Adaptive Organisation Eduardo Nofuentes |
| 12:40pm – 1:40pm | Lunch | Exhibition | Level 2 Foyer | ||
| ROOMS | Room #1 | Level 2 Club Pavilion | Room #2 | Level 2 Bayside Room 4a & 4b | Room #3 | Level 2 Bourke |
| 1:40pm – 2:25pm | Leadership in the Age of AI Lauren Ryder |
Unleashing Excellence: The Journey from Good to Great BA Malini Jayaganesh & Arvind Arcot |
Ready Player One (or more!) Leveling Up Gamification for Elicitation Success Jennifer Battan |
| 2:30pm – 3:15pm | The CX EX Paradigm! The next leap of faith for BA….or is it? Shane De Silva |
The Pathway to Business Analysis Greatness Shane Hastie & Michelle Ruddenklau |
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| 3:20pm – 3:50pm | Teaching, coaching, and mentoring helps me more than it helps you Evan Klose |
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| 3:50pm – 4:20pm | Afternoon Tea | Exhibition | Level 2 Foyer | ||
| 4:20pm – 5:30pm | Plenary #2 | Level 2 Club Pavilion | ||
| 4:20pm – 5:20pm | BAx Masters League: Compete and Showcase Your Expertise Niall Clerkin |
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| 5:20pm – 5:30pm | Thank you & close Jeffrey Roth & Victoria Gerard |
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| 5:30pm – 7:00pm | Post-Event Networking Drinks | Venue TBC | ||