Mark Atkins


Co-founder, Intraversed Pty Ltd.

Mark is co-founder of Intraversed Pty Ltd, an information management education and software company specialising in business language and governance. He helps clients in various industries establish and maintain information governance and quality capabilities using the award winning Intralign® Ecosystem methodology and its structured definition standard.

He began his career in engineering and supporting discrete- and chemical-process manufacturing-systems in the UK and transitioned into the world of consulting in the USA. He has designed data warehouses and business intelligence applications for many organizations across the UK, USA, Australia, New Zealand and Singapore. Prior to co-founding Intraversed, he was the Chief Data Architect for Telstra, a large telecommunications company in Australia.

Mark has 30+ years experience in database design, data ­­­­processing, data modelling, data warehousing and business intelligence, information quality, system design and software engineering. His experience spans many industries including education, insurance, transportation, banking, telecommunication, pharmaceutical, & manufacturing.

Mark is also a musician and songwriter with a passion for language, and is the co-author of “Data Governance Needs Risk Management – Moving from Data-driven to Business-driven” with Terry Smith.

Presentation: A Practical Approach for Improving Project Success

Is your organisation’s investment in data and analytics appropriately informed and achieving the promised objectives?

According to Project Management Institute (PMI) 36% of projects fail to meet their business objectives with 35% failing due to the inability to clearly define information requirements. These stats haven’t changed in the last decade.

Being data-driven is not a sustainable approach to improving business. Being “data driven” entails using data (assumed to be facts) to make strategic decisions. Data, of course, representing what has been collected and stored in databases. And we know this does not always translate to ‘information” that is accurate, relevant, or truly understood.

Instead, we must be data “informed”. Capturing and nurturing the knowledge of the organisation creates a business-driven approach that is a good risk mitigation strategy for:

  • Making informed infotech investment,
  • Preventing loss of organisational knowledge due to staff movement & attrition,
  • Ensuring regulatory compliance, and
  • Delivering reliable information

In this presentation, we will present an overview of our 4-point KSIR strategy based on our award-winning Intralign® ecosystem as presented in our recently published book: “Data Governance Needs Risk Management: Moving from Data-Driven to Business-Driven”.