Oluwakorede Asuni


Secretary, International Institute of Business Analysis, South Africa Chapter

Oluwakorede Asuni, Olu as he is fondly called by colleagues, friends, and family alike, is a senior business analyst leading business analysis work for a fintech start-up within the largest Mobile network operator in Africa.
A gamification enthusiast, Olu has researched why gamification works, best practices for adopting gamification and some of the negatives that have come to be associated with gamification.
Olu’s MBA dissertation focused on how well-designed gamification experiences could be leveraged by small business owners to increase customer stickiness, convert customers into advocates, and lower the cost of acquiring new customers and maximising the lifetime value of customers.
Olu maintains a YouTube channel: and a personal website at: https://www.OluwakoredeAsuni.com.
Olu is a certified business analysis professional (CBAP) and holds an MBA from the University of Reading’s Henley Business School, United Kingdom. He lives in Johannesburg, South Africa, with his family.

Gamification has seen its fair share of hype, and some would argue that the industry is approaching the plateau of productivity – wherein useful applications of gamification will emerge. Others are still clearly disillusioned – either because the hype around gamification hasn’t allowed for room to fully grasps its potential or have seen a few promising gamification projects go belly up – about the usefulness of gamification as customer development and retention tool.
Olu in this paper presents the outcome of a research effort that measured customers’ interest in participating in gamified experiences and sought to understand some of the nuances of their decisions to participate or otherwise.
Olu concludes based on literature and his own work with some guidance on HOW to manage the evolution of gamification strategies for business in order to increase the odds of success.