Briana Ertanin


Business Analyst Practice Lead, Toyota Financial Services

Briana is an accomplished professional with a hybrid skillset spanning business analysis, change management, project and delivery management. She has experience in hands-on delivery as well as leadership, coaching and mentoring. Briana is currently leading the PM and BA Practice of Toyota Financial Services.

Briana is very passionate about the future of business analysis and the opportunities for professional upskilling with agile knowledge and experience. Briana is CBAP® as well as certified in the Agile Analysis Certification – IIBA® as part of the pilot group applicants worldwide. Briana was previously a Director of Marketing in the National Board of IIBA Australia and led the Education and Certification portfolio at the Sydney Branch of the Australian Chapter.

Presentation: The Principal BA – beyond the job title

This presentation will explore the brief history of the role of the PBA since it first became a prominent feature in job searches and position descriptions
Is it a new role or is it a “repackaged” old JD?
Is it consistent or is it something different for everyone?
Is this a role that you would like to put on your development roadmap?
What are the skills, experience and special knowledge that will make you a viable candidate?
What are the future trends for Principal Business Analysis?

Learning outcomes:
Understand the skillset and the competencies associated with the role
Understand potential paths of professional growth and development
Understand examples of practical alignment of the PBA role in different delivery contexts – Agile, Hybrid, Waterfall

BABOK V3 Alignment: Chapter 06: Strategy Analysis