Dr Joe Perez


Senior Systems Analyst / Chief Technology Officer, NC Dept of Health & Human Services / SolonTek Corporation

With advanced degrees in computers and secondary education, along with several IT certifications, Dr. Perez brings more than 35 years’ experience to the stage as an IT/higher education professional. Having served as Business Intelligence Specialist at NC State University and currently serving as Senior Systems Analyst/Team Lead at the NC Department of Health/Human Services (and Chief Technology Officer at SolonTek Corporation), Perez stays active in the IT/data analytics community as a highly-recommended international keynote speaker, data storytelling/visualization expert, and specialist in efficiency/process improvement.

A published author and winner of the Industry Insights 2021 Thought Leader of the Year award, Joe continues to be in high demand, speaking at dozens of conferences annually, impacting thousands. By summer 2022, he will have extended his reach into more than twenty countries on every inhabited continent on earth. When taking a break from work and speaking, Joe sings, plays the piano, appears on nationally-recognized podcasts, and co-hosts an online talk-show. He publishes a monthly military newsletter, enjoys spending time with his wife and children, and serves as teacher, interpreter, and music director to his church’s Hispanic ministry. “It’s a busy life indeed, but I wouldn’t trade it for anything in the world. I’m a firm believer that if I’m not innovating, I’m stagnating,” says Joe.

Connect with Dr. Perez at:

Presentation: Driving Decisions with Data: Delight or Disaster?

Albert Einstein has been quoted as saying, “Not everything that counts can be counted, and not everything that can be counted counts.” Whether Einstein actually said this or not, he certainly embodied the sentiment by recognizing the value of using data to drive decisions. In fact, recent Forbes and TechJury studies have estimated that more data was created in a single minute in 2020 than the data created during Einstein’s entire life. How can all that data be put to use? Should it be driving our decision-making? To that point, in a 2018 Forrester survey of more than a thousand US companies, 91% of them said that data-driven decision-making was important to their business, while only 57% said they actually used data to make decisions in their business.

How do we bridge this gap? What do KPIs have to do with ROI? How do you get from being in “data denial” to being data driven? Why should you even care? This session will answer those questions and much more. Come see the relevance of the four V’s of Big Data. Discover three types of cognitive biases and how they are the enemies of opportunity. Are qualitative and quantitative data opposed to each other, or can they be friends? With regards to best practices for driving business decisions with data, find out how you should LOOK, LINK, LISTEN, LEVERAGE, and LEARN — and how to make it all a delight rather than a disaster.

The Five Phases to take you from being in data denial to being data driven are…
1. Dominance (prioritizing objectives) = LOOK
2. Relevance (finding/presenting relevant data) = LINK
3. Significance (drawing conclusions) = LISTEN
4. Surveillance (planning the strategy) = LEVERAGE
5. Vigilance (measuring success & repeat) = LEARN

The learning objectives for this session: The participant will…
* Recognize how to leverage both qualitative data and quantitative data in driving business decision-making
* Identify the three types of cognitive biases in big data and how they’re the enemy of opportunity
* Define the five best practices for driving business decisions with data along with the key words for each one (look, link, listen, leverage, and learn)

BABOK V3 Alignment: Chapter 11: Perspectives