Fabrício Laguna

IIBA Global | Senior Advisor

The main reference for Business Analysis in Brazil. The first Latin American CBAP in 2008, he is also certified as PMP, AAC, and CPOA.
Consultant and instructor for more than 25 years working with methodology, solution development, business analysis, systems analysis, project management, business architecture, and systems architecture.
Performing live, on YouTube, or in his online courses, he always explains complex things in a charming and approachable way.
His online courses are appreciated by students in more than 65 different countries.




Presentation title: The future of business analysis with artificial intelligence

The advancement of AI technology will have an impact on all organizations. What does that mean for the role business analysis professionals play in improving business outcomes? What is new and showing promise? Will these tools help encourage or hinder human connections?

As an article writer and YouTuber, Fabrício Laguna has been one of the leading voices on the BA community demonstrating the possible usage of ChatGPT as a tool for Business Analysis work. In his articles, he demonstrates how AI can improve productivity and leverage the power of analysis in different study cases. On video, he talks to ChatGPT as if it was a real person throw an avatar created by Synthesia, another AI tool.

But AI has also limitations and its usage raises technical, legal, and ethical questions that must take place in any business analysis effort.

The content of this presentation brings insights into this rapidly evolving AI technology field and what it means for you and your organization. The format in which it is presented with video interactions, live dancing and storytelling involves the audience who is filled with energy as in a theatrical performance.


  • Presenting an interesting and informative perspective for the future of BA using AI.
  • Create an impact and good vibes to the conference coming forward.
  • Develop a mood of community and engagement for attendees to feel part of this community and interact personally.