Fabrício Laguna

Presentation title: The future of business analysis with artificial intelligence

The advancement of AI technology will have an impact on all organizations. What does that mean for the role business analysis professionals play in improving business outcomes? What is new and showing promise? Will these tools help encourage or hinder human connections?

As an article writer and YouTuber, Fabrício Laguna has been one of the leading voices on the BA community demonstrating the possible usage of ChatGPT as a tool for Business Analysis work. In his articles, he demonstrates how AI can improve productivity and leverage the power of analysis in different study cases. On video, he talks to ChatGPT as if it was a real person throw an avatar created by Synthesia, another AI tool.

But AI has also limitations and its usage raises technical, legal, and ethical questions that must take place in any business analysis effort.

The content of this presentation brings insights into this rapidly evolving AI technology field and what it means for you and your organization. The format in which it is presented with video interactions, live dancing and storytelling involves the audience who is filled with energy as in a theatrical performance.

LEARNING OBJECTIVES – WHAT YOU WILL LEARN

• Presenting an interesting and informative perspective for the future of BA using AI.
• Create an impact and good vibes to the conference coming forward.
• Develop a mood of community and engagement for attendees to feel part of this community and interact personally.