Keith Ellis

Chief Growth & Engagement Officer, IIBA

Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend-watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, corporate and academic programs, chapters, and membership value.

Keith is a recognized voice in the business analysis community, has published and spoken extensively in our field, and, at one point had over 60,000 attendees to his webinars annually. His 2008 study, The Business Analysis Benchmark, quantified for the first time the economic impact of mature business analysis practices and their positive impact on overall project success rates. Keith holds an undergraduate business degree from Wilfrid Laurier University in Canada and MSc in Computer Science from Lancaster University in the UK for his research in business analysis.