Nate Sturcke

Nate Sturcke

Position: Founder, Chief Coder & Managing Director
Company: Skills of the Modern Age

Nate is a passionate educator and advocate of the local Perth startup and innovation community. He is the Managing Director of Skills of the Modern Age, SkillSocial and Cubb, and has previously held senior roles at RAC, HealthEngine, Founder Institute and Startup Weekend. Over the last 5 years, Nate has helped upskill over 6,000 entrepreneurs and innovators throughout Australia. In both 2017 and 2018, Nate was recognised by his peers and awarded the WA Startup Community award for his role in promoting early stage entrepreneurship and innovation throughout the state.


In this session we’ll explore the skills and tools needed to understand the needs of your customers and deliver consistently high-quality customer experiences. As businesses adapt to ever-changing isolation measures and increasing virtual delivery of products and services, your customer’s experience is changing very rapidly – but that doesn’t mean you can’t design and deliver great service.

Too often, classic service improvement tools like customer personas and journey maps become static artefacts that don’t convert into measurable impacts for users and quickly become outdated. This session will offer you powerful tools and processes for building live and collaborative customer journeys, and equip you to design deliberate and structured experiments to turn your CX insights into meaningful improvements for customers, helping you to build a truly customer-centric culture.


BABOK V3 Alignment:Chapter 2: Business Analysis Key Concepts, Chapter 7: Requirements Analysis and Design Definition, Chapter 10: Techniques