Pilar Esteban


Director of Design, Everest Engineering

Pilar is passionate about design, people and collaboration. She believes in creating great experiences for users and also for the team members, inventing the future together while making technology more human (and having some fun). She has worked in a wide range of design projects across industries and countries for the last 20 years. Before joining Everest as Director of Design, Pilar spent 4 years building innovative startups across Australia and Asia as a part of BCG Digital Ventures.

Presentation: Define a product with the user in mind

There is many tools that help us to empathise with your users and define a product. In this workshop we will test and compare different techniques including user empathy canvas, personas ideation, how might we, user journey, business canvas or theory of change, to learn when is better to use one or another.