Terry Smith

Co-founder | Intraversed

Terry is co-founder of Intraversed Pty Ltd, an information management education and software company specialising in business language and governance. She helps clients understand and define their information needs and establish the governance, including the business processes, roles and responsibilities, and measures, necessary to enable successful management of the information, using the award winning Intralign® Ecosystem methodology and its structured definition standard.

She began her career as a financial analyst in the risk management department of a US multi-state insurance company, where her analysis and hunter-gathering skills led her into the world of data and information, particularly in support of mergers and acquisitions. As a senior consultant for Teradata, she developed business-led logical data models for successful data warehouses in large organizations across many industries in the US and Australia. Prior to co-founding Intraversed, she was the data-management leader for product and customer data for Telstra, a large telecommunications company in Australia.

Terry has 30+ years experience in financial analytics, data and information governance, information quality, business process modelling, data modelling, data warehousing and business intelligence.  Her experience spans many industries in Australia, New Zealand, USA and South Africa, including insurance, banking, telecommunication, transportation, pharmaceutical, education, health care, and online information & media communications, in both the public and private sectors.

Terry is a strong workshop facilitator, educator, and English grammar nerd. Her passion is providing education that gives her clients the skills to solve problems. She is also the co-author of “Data Governance Needs Risk Management – Moving from Data-driven to Business-driven” with Mark Atkins.