
PRINCIPAL CONSULTANT, SENIOR BUSINESS ANALYST | ONLINE BUSINESS SYSTEMS
Carla Janzen
Carla has a passion for creative problem solving and employing elegant solutions to solve complex problems. She has over a decade of experience in the tech sector, including 5 years dedicated to small business digital transformation through her own consulting practice. Carla is a Lead Business Analyst and Consultant for Online Business Systems, serves on the IIBA Winnipeg Chapter as President, Head Coach for the University of Manitoba Business Technology Management JDC West case competition team, and is a Career Mentor for junior Business Analysts. Carla has a B. Comm. (Hons) degree in Finance and Marketing from the Asper School of Business. Her certifications include Certified Business Analysis Professional (CBAP), Certified Scrum Master (CSM), ProSci Change Management Professional, and PRINCE2 Foundations Practitioner.
Presentation: Building Your Product with Confidence
Carla will be co-presenting with Kevin Haines
Do you have a great idea for a product, but you aren’t sure how much it will cost and how to pitch it? Accurate product estimation is a critical aspect of successful project planning and execution. This session will guide you through the entire estimation process, starting with product discovery and culminating in a reliable business case. We will walk you through the planning and execution of a great discovery phase and provide examples of methods and deliverables. You’ll learn how to build and break down the first release into user-centric epics and features, ensuring every development consideration is covered in your estimates. We’ll also explore how discovery work impacts the accuracy of delivery forecasts and tie it all together with a business case to demonstrate business value. Gain insights and practical tools to enhance your confidence in product estimation and ensure stakeholder buy-in.
LEARNING OBJECTIVES
- Execute a powerful product discovery
- Define critical first release product features
- Analyze your team size and first release costs
