Terry Smith

Co-founder | Intraversed

Terry is co-founder of Intraversed Pty Ltd, an information management education and software company specialising in business language and governance. She helps clients understand and define their information needs and establish the governance, including the business processes, roles and responsibilities, and measures, necessary to enable successful management of the information, using the award winning Intralign® Ecosystem methodology and its structured definition standard.

She began her career as a financial analyst in the risk management department of a US multi-state insurance company, where her analysis and hunter-gathering skills led her into the world of data and information, particularly in support of mergers and acquisitions. As a senior consultant for Teradata, she developed business-led logical data models for successful data warehouses in large organizations across many industries in the US and Australia. Prior to co-founding Intraversed, she was the data-management leader for product and customer data for Telstra, a large telecommunications company in Australia.

Terry has 30+ years experience in financial analytics, data and information governance, information quality, business process modelling, data modelling, data warehousing and business intelligence.  Her experience spans many industries in Australia, New Zealand, USA and South Africa, including insurance, banking, telecommunication, transportation, pharmaceutical, education, health care, and online information & media communications, in both the public and private sectors.

Terry is a strong workshop facilitator, educator, and English grammar nerd. Her passion is providing education that gives her clients the skills to solve problems. She is also the co-author of “Data Governance Needs Risk Management – Moving from Data-driven to Business-driven” with Mark Atkins.

Presentation: A Practical Approach for Improving Project Success

Is your organisation’s investment in data and analytics appropriately informed and achieving the promised objectives?

According to Project Management Institute (PMI) 36% of projects fail to meet their business objectives with 35% failing due to the inability to clearly define information requirements. These stats haven’t changed in the last decade.

Being data-driven is not a sustainable approach to improving business. Being “data driven” entails using data (assumed to be facts) to make strategic decisions. Data, of course, representing what has been collected and stored in databases. And we know this does not always translate to ‘information” that is accurate, relevant, or truly understood.

Instead, we must be data “informed”.  Capturing and nurturing the knowledge of the organisation creates a business-driven approach that is a good risk mitigation strategy for:

  • Making informed infotech investment,
  • Preventing loss of organisational knowledge due to staff movement & attrition,
  • Ensuring regulatory compliance, and
  • Delivering reliable information

In this presentation, we will present an overview of our 4-point KSIR strategy based on our award-winning Intralign® ecosystem as presented in our recently published book: “Data Governance Needs Risk Management: Moving from Data-Driven to Business-Driven”.