SENIOR IT CAREER STRATEGIST AND COACH | CAREERLY360 PTY LTD
Ehsan Ali
Ehsan Ali is the founder of Careerly360 and one of Australia’s most recognised career coaches for senior IT professionals.
Before building Careerly360, he spent 22 years inside senior IT, across enterprise technology, delivery, and leadership roles.
That insider perspective is the foundation of everything he now teaches, and it is the reason his coaching lands differently from the generic career advice most senior professionals have already tried and dismissed.
Over the past four and a half years, Ehsan has guided more than 150 senior IT, BA, and delivery professionals through career breakthroughs across Australia, the US, India, the UK, and the Middle East. His clients include stalled Senior BAs, Program Managers, and delivery leaders who went on to become Directors, Heads of Technology, and Partners at firms such as Atlassian, AWS, Accenture, and Westpac. Many of them doubled their packages. Several moved from invisible to in-demand inside 90 days.
Ehsan teaches from pattern recognition, not theory. His 3C Framework (Clarity, Communication, Connection) was built from the recurring patterns he observed across hundreds of real client journeys, and it underpins every session he delivers.
Ranked #2 Career Coach in Australia by Favikon (https://www.favikon.com/blog/top-career-coaches-australia) and recognised by the Australian Achiever Awards, he brings to the stage the same clarity and directness that his clients pay for privately.
Presentation: The BA Ceiling: Why Being the Highest Paid BA in the Room is a Trap (and the 3 Shifts That Break It)
Every senior BA eventually hits the same wall. The title stops moving. The salary flattens. The BA Manager above them hasn’t moved for 10 years with nowhere left to go. And the quiet fear sets in: this might be as far as they go.
The instinct is to work harder. Deliver more. Collect another certification. Hope the next restructure finally notices. It rarely works. The ceiling isn’t built by skill. It’s built by positioning.
In this session, Ehsan exposes the real reason senior BAs plateau, and the 3 shifts they can use to break through. Drawing on 150+ real client results, he walks through:
- Why “highest paid BA in the company” is a trap, not a win
- The Altitude Problem: how senior BAs unknowingly tell delivery-level stories in strategic-level rooms, and lose out to less experienced candidates who frame theirs at the right level
- The 3C Framework (Clarity, Communication, Connection) that moves a BA from valuable worker to strategic partner, and from delivery expert to the person shaping what gets built
Attendees will hear real case studies, including a Senior PM stuck in the same role for 11 years who broke through to a strategic director move, and a BA who moved from a stalled contract into a Head of Product role through the hidden market.
This session is for senior BAs who know they are worth more than their current role reflects, and who want the strategy, not more effort, to close the gap.