BOARD DIRECTOR | IIBA
Filip Hendrickx
Filip inspires BA professionals as a global speaker, author, trainer, coach, conference organiser, IIBA® Board of Directors member, and Visiting Professor. Through his current activities and his past IIBA Brussels Chapter Presidency, Filip is a driving force in fostering the BA profession and global community. Filip’s dedication was recognised with the 2022 and 2024 IIBA EMEA Region Volunteer of the Year Award. Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and of Cycles, a book, method and toolkit enabling faster innovation. As he loves to connect, you can contact Filip on LinkedIn at any time.
Presentation: Reframing and Reshaping Business Analysis: From Strategy to Reality, Now and in the Future, with BA
Turning strategy into reality is the playing field of Business Analysis. As AI is reshaping the entire change delivery value chain, so should our profession.
Our community has been actively exploring two critical questions: “How can AI improve business analysis?” (AI4BA) and “How can business analysis shape AI adoption?” (BA4AI).
But beyond improvement through AI and shaping AI adoption, there’s a third question—the elephant in the room: What will AI do to business analysis? Perhaps the mantra “AI will not replace you, but someone using AI will”, while comforting, is hiding the real transformation in front of us.
What if AI not only automates or augments the role of BA in the change value chain? What if it fundamentally transforms the value chain and the role and responsibilities of BA in it? What if it removes BA from the change value chain? How do we prepare for such a future?
In this future, Business Analysis isn’t about requirements elicitation or prompt engineering. It’s about context curation: selecting and specifying the context (intended outcome, scope, and guardrails) so that a generative AI system can iteratively build and deploy a successful implementation.
And we’ll have to reframe our role in three dimensions: across the entire change value chain, from operational change to strategic transformation, and across domains.
Are you ready to reframe and reshape your role?