CEO | NOBLE INC.
Howard Podeswa
Howard Podeswa is a thought leader in the intersection of agile and business analysis, and a widely requested speaker at international BA and agile events, including BA Istanbul 2021 (Keynote: Why Your Organization Needs Agile Analysis), BA & Beyond (2025, 2023), BA World Boston 2024, PMI Silicon Valley 2023, Festival of Business Analysis 2023 (Australia), European BA World (Frankfurt) and Norway Developers Conference (NDC). For over twenty years, he has been helping large organizations optimize their BA and product ownership practices for agile software development. He has authored a number of books that have become staple references, most recently: The Agile Guide to Business Analysis and Planning From Strategic Plan to Continuous Value Delivery (Addison-Wesley, 2021). Other works include UML for the IT Business Analyst, and The Business Analyst’s Handbook.
Through his company, Noble Inc., he has served clients worldwide, including ISO, Moody’s, the Mayo Clinic, TELUS, REI, LabCorp and the U.S. Food and Drug Administration (FDA). He has been an adviser to professional-association initiatives, including PMI’s Guide to Business Analysis, the BABOK and IIBA’s Nimble program, and has recently been collaborating with Ivar Jacobson International on The Story Mapping Gameboard – a new resource hosted on a free version of Essence Workbench.
Alongside his work in software development, Podeswa is also a practicing, professional artist whose work has been shown extensively in commercial and public galleries, and featured in leading art journals including Art Forum, MOMUS and International Architecture and Design.
Presentation: Build What Matters: A Practical Guide to Minimum Viable Products (MVPs) in Evidence-Based Decision-Making for BAs and Product Owners
This interactive session helps BAs and POs make better product-development decisions when launching new products or features. Using real-world case studies and tools from The Agile Guide to Business Analysis and Planning, attendees learn how to test critical business hypotheses, define actionable metrics, plan MVP experiments and monitor feedback to make evidence-based decisions that maximise value for customers.
Whether you’re a new or experienced practitioner, you’ll build critical product-ownership skills that help teams validate assumptions, reduce risk, and deliver products that truly resonate with customers—while fostering a culture of evidence-based decision-making within your organisation.
Join this session to:
- Boost your effectiveness as a Product Owner with a proven, evidence-based approach to innovative product development
- Gain expertise planning MVP experiments using the 7 MVP types in The Agile Guide to Business Analysis
- Test critical business hypotheses with actionable metrics to validate value and guide decision-making