BUSINESS ANALYST, PRODUCT OWNER, SOLUTION DELIVERY MANAGER | FUNDS IN COURT
James Copperwaite
James Copperwaite is a Melbourne‑based Technology Business Analyst who enjoys helping people turn messy, complex problems into clear, workable solutions. He works closely with business and technical teams to uncover what really matters, improve the way things run, and make sure technology delivers genuine value. James is especially interested in how the analyst role is evolving and how we can keep skills relevant in a rapidly changing digital landscape.
Presentation: Selling yourself without selling out – The importance of personal branding
Your personal brand already exists — whether you’ve shaped it deliberately or not. This presentation explores how to take control of that narrative and build (or rebuild) a personal brand that genuinely reflects who you are, what you stand for, and the value you bring.
Designed for professionals at any stage of their career, the session cuts through the noise and buzzwords around “personal branding” and focuses on practical, sustainable steps. You’ll learn how to clarify your strengths, align your online and offline presence, and show up with confidence — without feeling inauthentic or overly self‑promotional.
Through real‑world examples and reflection prompts, this presentation helps you reposition yourself for where you’re heading next, not just where you’ve been. Whether you’re navigating career change, stepping into leadership, re‑entering the workforce, or simply wanting to be more intentional about how you’re perceived, you’ll walk away with a clear framework you can apply immediately.
You will gain:
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A clear understanding of what a personal brand actually is (and isn’t)
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Tools to audit and reset their current professional presence
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Practical strategies to build credibility and visibility with intention
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Confidence to communicate their value in a way that feels authentic