Matt Duce

Matt Duce

Matt Duce has been a Business Analyst in various forms for 20ish years but he will often say he’s spent a career trying to figure out what he wants to be when he grows up, and to be honest, that remains a work in progress. At Redvespa, Matt is our Auckland-based, national Head of Consulting. He’s passionate about fostering an environment where his team can bring their authentic selves, blending their unique strengths with technical expertise to deliver outcomes that truly resonate.

Presentation: Once Upon A Time In The Office: storytelling for BAs

New Zealand Business Analysts are highly skilled at the “what” and the “how” – from mapping complex process flows to writing precise functional requirements. However, the success of these deliverables depends entirely on how well stakeholders understand them. Without a clear narrative to connect the technical details, critical insights can easily get lost in corporate noise. We believe storytelling is not a superficial addition to the BA toolkit; it’s a practical mechanism for translating complexity into a clear, shared vision that prevents stakeholders becoming passive observers.

This session outlines the Redvespa approach to business narrative. We examine a fundamental shift in perspective: why BAs should avoid positioning themselves as the “hero”. Instead, we look at how acting as a guide allows you to move diverse stakeholder groups out of their day-to-day BAU routines and through the steps of a project lifecycle. By focusing on how audiences naturally process information, this session provides strategies to cut through institutional jargon and establish clear communication lines.