LEAD BUSINESS ANALYST | AUSTRALIAN PAYMENTS PLUS
Paul Kelly
Paul Kelly is an accomplished Lead Business Analyst with over 25 years of experience across the Financial Services Industry in the UK and Australia. Holding certifications in BCS BA International Diploma®, CPA®, SAFe SPC®, BBus (UTS), MCom (UNSW), Paul specialises in software delivery, BA frameworks and agile transformation capabilities. His work spans investment banking, exchange trading & clearing organisations, asset managers and custodians. He is a passionate advocate for enterprise BA capabilities and frameworks, a forward -thinking agile practitioner, and is committed to the evolution of the global BA profession.
Presentation: The Value Architect: Accelerating Strategy-to-Execution with Custom Generative AI and Practical BA Techniques
In the high-stakes Australian digital payments landscape, the gap between strategic intent and successful delivery is where value is often lost. This session explores the evolution of the Business Analyst from a requirement gatherer into a Value Architect—a strategic role focused on requirement engineering alignment through the strategy-to-execution pipeline. Drawing on leadership experiences at Australian Payments Plus, the presentation demonstrates an innovative delivery pathway designed to move beyond static elicitation toward outcome-based engineering.
The presentation provides a deep dive into a delivery framework bolstered by Custom Generative AI bots that serve as force multipliers within the analysis lifecycle. It showcases how these tailored agents accelerate delivery by automating benefits discovery and functional decomposition, allowing the BA to focus on complex stakeholder negotiation and risk mitigation.
Attendees will discover how the blending of human insight and AI-driven acceleration recalibrates the BA profession, transforming the role into the essential connective tissue of the modern enterprise.