ENTERPRISE CX, PRODUCT & DESIGN LEADER
Vida Asrina Dhulst
Vida Asrina is a Sydney-based growth, customer and digital transformation leader with 15+ years’ experience across financial services, insurance, health and retail. She has built and scaled high-performing design and experience teams, and led digital experience, product design and transformation initiatives spanning customer lifecycle, experimentation and AI-enabled experiences. Vida is also the author and host of The Soft Power Manual, focused on humane leadership, modern practice and the evolving shape of value in a changing landscape.
Presentation: Expand and Shrink as a Practitioner
Details coming soon.
Vida will present with Ramya Palraj.