VP RESEARCH & INNOVATION | ORBUS SOFTWARE
Dr Terry Roach
Dr Terry Roach is Vice-President of Research & Innovation at Orbus Software, a leading global supplier of Enterprise Architecture tooling. Orbus recently completed the acquisition of Capsifi, a company Terry founded and established as an innovative business architecture vendor.
Terry is a passionate advocate, academic researcher and recognised thought leader in business modelling and the practice of business architecture. He holds honorary fellowships at the University of Technology in Sydney and University of NSW where he supervises PhD research in digital business modelling with agentic artificial intelligence.
Terry has served as a member of the IIBA global Board of Directors since 2020.
Online Presentation: The Anatomy of a Business Operating Model – A key asset for strategic planning and continuous transformation
Operational agility is an essential element of any successful business; there is no room for slow and steady. To effectively observe, orient, decide and act in a constantly evolving market economy, strategic decision-makers require a holistic, integrated understanding of the complex interdependencies of their business operation.
The strategic value of an explicitly articulated business operating model and the knowledge engineering skill of business analysts & architects are key strategic enablers of competitive advantage.
In this session, you will learn the following:
● How business architecture is a strategic enabler of change
● Why transformation leaders value business capability maps over delivery roadmaps
● Why the business operating model is your company’s most important strategic asset
Sydney Presentation: Introducing the Digital Twin of an Organisation (DTO) – An executive command centre for real-time business optimisation
Business analysts are the connective tissue of change—linking strategy, operations, and technology. But in a world of accelerating complexity, traditional tools and static models struggle to keep pace.
This session introduces the Digital Twin of an Organisation (DTO): a dynamic, real-time model that reflects how an enterprise truly runs. More than a repository, the DTO serves as an analytical command centre—mapping capabilities, value streams, and systems to help analysts identify impact, uncover inefficiencies, and simulate change before it happens. Discover how DTOs are transforming business analysis by enabling continuous insight, deeper alignment with strategic goals, and evidence-based decision-making across the organisation.