PRINCIPAL BUSINESS ANALYST | ESRI AUSTRALIA
Erivan De Sena Ramos
Erivan de Sena Ramos is a seasoned Business Analyst with over 16 years of experience across software development, agile delivery, and strategic analysis. Holding certifications in CBAP®, PMP®, CSM®, and two MBAs, Erivan specialises in digital transformation, product ownership, and human-centred solution delivery. His work spans the public and private sectors, including fintech, health, geospatial, and workforce systems. A passionate advocate for elevating the BA role, he brings a future-focused lens to business analysis – combining storytelling, data, and emerging tech to empower better business decisions.
Presentation: The BA Renaissance in the Age of AI: From Documenter to Strategic Influencer
The role of the Business Analyst is undergoing a renaissance. Traditional boundaries are fading fast – documentation, backlog grooming, and process mapping are no longer the heart of our work. In the age of artificial intelligence and digital transformation, BAs are being called to step up as strategic influencers: guiding business decisions, navigating complexity, and driving real outcomes.
This presentation explores that shift through the lens of evolving practices and real-world case studies. We’ll examine how AI, product thinking, and customer-centric design are reshaping expectations of the BA role – and how BAs can avoid being left behind. Topics include using AI to offload routine tasks, developing strategic capability, leading product discovery, and fostering insight-driven decision-making.
The session also presents lessons from the field – including HCM and platform transformation projects – showing how BAs can embrace ambiguity, align cross-functional teams, and amplify their impact.
Attendees will walk away with a renewed sense of the value they bring, a clear roadmap for upskilling, and confidence to lead in an increasingly digital world.
This talk is designed to inspire, challenge, and equip BAs with tools and mindsets for relevance in 2025 and beyond.