DIRECTOR, CHAPTERS & MEMBER ENGAGEMENT | IIBA
Jared Gorai
Jared truly loves being a business analysis professional. For more than 20 years, he’s proudly held the title, bringing with him over three decades of business leadership experience in the retail and energy sectors. A long-time champion of IIBA, Jared has worn many hats—serving with the IIBA Calgary Chapter and chairing the Volunteer Chapter Network. Through his work with IIBA, Jared is proud to be on the Building Business Capability steering and program committees, where he helps shape strategy and direction for the global conference. Today, as IIBA’s Director of Chapters & Member Engagement, Jared blends his passion for business analysis with his commitment to supporting and inspiring business analysis around the world. He will take any chance possible to evangelize business analysis and will talk your ear off about the role and the profession should you allow him to do so.
Keynote: Drowning in Data, Starving for Judgement
Why Better Decisions Matter More than More Data
For years, organizations have invested heavily in improving access to information. We’ve built dashboards, implemented analytics platforms, embraced big data, and now we’re rapidly adopting AI. Yet despite having more information than ever before, many organizations continue to struggle with making better decisions. I believe we’ve largely solved the information problem. What we haven’t solved is the judgement problem.
Join us as I explore the growing gap between information and judgement, and why the ability to make sound decisions is becoming a more important competitive advantage than access to data itself. I will examine why smart organizations sometimes miss obvious opportunities, why more information often creates more uncertainty rather than less, and why leadership ultimately depends on choosing what matters most.
Drawing on business analysis, strategy, and real-world examples, I will introduce a practical framework for strengthening strategic judgement through context, prioritization, courage, and continuous learning. I will also explore how the role of the business analysis professional is evolving from eliciting requirements and producing insights to enabling better decisions across the organization.
As AI continues to generate information faster than ever, the organizations that thrive won’t be the ones that know the most. They’ll be the ones that exercise the best judgement.
Key Takeaways
- Understand the difference between information and judgement.
- Learn why more data does not automatically lead to better decisions.
- Explore a practical framework for improving strategic judgement.
- Discover how business analysis professionals can help leaders create decision clarity