Jeffrey Roth
Jeffrey Roth is IIBA’s Chief Marketing Officer. Jeff is passionate about advancing the global business analysis community. He leads a remarkable team responsible for all marketing, communications, brand and design, content delivery, lead generation, webinars and events, advertising, and related activities to nurture the growing demand for business analysis. With over twenty years of digital marketing leadership experience, most recently including the Silicon Valley start-up world, Jeff helps IIBA continue to evolve with the changing demands of the workplace and our diverse global membership.
Adelaide & Perth Presentation: Analysis Everywhere (co-presenting with Craig Smith)
Business analysis is more than just a job title or a profession; it is a set of skills that offer a wide range of benefits for any organisation. In this live event, Jeffrey Roth, Chief Marketing Officer at IIBA, and Craig Smith, Global Product Lead at SoftEd, will delve into the rising demand for business analysis skills to help organisations achieve better outcomes.
Drawing parallels between the World Economic Forum’s human skills framework and core business analysis concepts, we’ll demonstrate how these skills align with the competencies needed for future-ready workforces, exploring practical approaches to leveraging cutting-edge technologies, with a particular focus on artificial intelligence, to enhance business analysis capabilities and drive innovation.
Most importantly, we will discuss how to articulate the value of these skills so that you can advance your career and organisation!