CEO & SENIOR BUSINESS ANALYST | PROZPLUS INC.
Keiko Kato
Keiko Kato is a seasoned Senior Business Analyst with 25 years of experience in driving transformation across sales, marketing, and data analytics domains within the IT departments of leading companies such as Walt Disney Japan, McAfee and Medtronic.
With a proven track record of collaborating with stakeholders to identify precise business needs and deliver impactful solutions, Keiko has consistently led initiatives that redefine business success.
In 2022, Keiko founded Prozplus. Inc, dedicated to mentoring the next generation of business analysts, delivering thought-provoking lectures, and providing consultancy to organizations seeking to establish robust business analyst roles within their teams.
A visionary in the field, Keiko continues to shape the future of business analysis with passion and expertise.
Presentation: Art of Communication Learnt from Ninja
Keiko will be co-presenting with Hiroko Nagaya
Ninja（忍者）is originated in the feudal era in Japan as practitioners of a martial art, often employed for espionage.
Ninjas applied various communication techniques to fulfil their duties, such as,
- Gain a trust of others
- Compliment others, making them feel good.
- Pretend to be ignorant or fool
- Be a good listener
- Read non-verbal communication
- Knowing the opponent
This presentation demonstrates how we can apply Ninja’s techniques to various business scenarios when dealing with stakeholders, such as,
- How to get not so supportive stakeholders engaged in the business initiatives.
- How to collect information or requirements from resisting stakeholders.
- How to deal with a difficult customer. How to read stakeholder’s mind by observing non-verbal communication.
Ninja time is long past. However, most of the techniques are based on human psychology, thus, can be applied to business scenes regardless of time and place.
LEARNING OBJECTIVES
- Effective communication techniques to be applied as a Business Analyst
- Strategies for engaging stakeholders through effective communication
- Managing people in various business scenarios