Pranav Kotak


Founder & CEO, Digital Consulting Pandit

Pranav Kotak is a well-known consultant, business analysis practitioner and proficient digital marketer, helping businesses grow digitally. Over the past 6 years, he has served 200+ clients across the globe helping them build performance-driven marketing strategies. Multiple success stories across different industries follow him because of his rich experience in the field of digital marketing.

Not only has he excelled in digital marketing but he is also closely associated with the education sector. Being the visiting Faculty & Project mentor at Indian Institute of Management Studies (IIMs-Kolkata) for years together, he is also a Member of Academic Council at FMS-IRM – Jaipur, India (ranked A+++ among India’s top B-Schools).

Pranav is committed to provide the best services that help small size as well as large size businesses to grow in this digital era.

Presentation: How a Business Analyst can change the Marketing Strategy of the Organization?

Last decade have seen major transformation in marketing vertical of the organization, especially post pandemic. Digital Technology is now a key driver for marketing.
With technology taking a lead – Data analysis, Data mining, Insights and Recommendations etc. have become a routine of marketing. Agile market has led towards dynamic strategies for marketing. Many organizations are considering Business Analyst as a bridge between marketer and technologist. In fact role of Business Analyst has emerged in building effective marketing strategy.

The presentation will consist of real time scenarios of small as well large enterprises who adopted Digital Marketing.
The Journey of Digital Marketing ecosystem along with role of Business analyst is incorporated. With proven results and past experience, we will be sharing some real time case studies where a Business Analyst has contributed towards the marketing strategy of the organization.