BUSINESS CONSULTANT, TEACHER AND PROFESSIONAL SPEAKER | THE BRAZILIAN BA
Fabricio Laguna
Fabrício Laguna is one of the leading voices in business analysis in Brazil—and beyond. With over 25 years of experience as a consultant, instructor, and speaker, he has helped major organizations in finance, insurance, and government modernize their practices, bringing agility, clarity, and a sharp focus on business value.
As Senior Advisor to the president and CEO of IIBA (International Institute of Business Analysis), Fabrício contributes to the development of world-class business analysis content. He is also the founder and partner at Gigante Consultoria, a firm specializing in training and consulting in business analysis, project management, and systems thinking.
Holding CBAP, CPOA, PMP, and AAC certifications, Fabrício is an author, content creator, and educator whose videos, articles, and online courses have reached students in over 70 countries. Known for his ability to make complex concepts easy to understand, he brings humor and clarity to his teachings, whether in the classroom, on stage, or online. Fabrício is a former president of the IIBA Brazil Chapter and a frequent speaker at international conferences and contributor to publications.
Learn more about his work at TheBrazilianBA.com or connect with him on LinkedIn.com/in/fabriciolaguna.
Presentation: Business Analysis for Artificial Intelligence: Leading Change in a Time of Exponential Transformation
This presentation will explore how business analysis professionals must play a critical role in guiding organizations through the complex and fast-moving adoption of AI technologies. I will share practical insights on:
• How AI is changing the landscape of business.
• The unique role of BAs in connecting strategy, stakeholders, and emerging tech.
• Movies’ stories of AI disruption and how business analysis could be used to save the world.
• A call for action, calling business analysis professionals to take the lead in understanding the context and defining value for all stakeholders in AI-related initiatives.
The session will be thought-provoking highlighting how business analysis professionals can become strategic navigators in an AI-driven world.